How to Automatically Set Google Merchant Metafields with AI in Your Shopify Store
Dropshee’s AI-driven Google Merchant Metafields feature makes pushing high quality product content to Shopify smoother than ever.
By leveraging Dropshee AI’s product content and image recognition technology you can automate the setup of critical Google Merchant properties and effortlessly optimize your products for maximum visibility and performance on Google Shopping.
What Are Google Merchant Metafields, and Why Are They Important?
Google Merchant Metafields are essential attributes that describe your products in detail, helping them stand out on Google Shopping. They include fields like:
- Product Metafields: Attributes like age group, gender, color, size, and material for each product.
- Product Variant Metafields: Properties specific to each variant of a product.
- Product Category Metafields: Classification based on Google’s taxonomy for better organization and visibility within Google Shopping experience.
Setting these properties correctly ensures compliance with Google’s requirements, boosts your product’s discoverability 10x, enhancing ad targeting accuracy.
How to Automatically Set Google Merchant Metafields
When pushing products to Shopify using Dropshee, you can choose from multiple Google Merchant AI processing options:
Setting Google Merchant Product & Variant Metafields
Optimizing Google Merchant Product and Variant Metafields ensures precise categorization, better ad placement, and increased visibility. This alignment drives more targeted traffic and higher conversions, improving your store performance by 10x!
The AI automatically analyzes product images and it's content and assigns appropriate values for:
- Age Group (e.g., Kids, Adults).
- Gender (e.g., Unisex, Male, Female).
- Color, Size, and Material based on Product Descriptions and Images.
Setting Google Product Category Metafields
Setting Google Product Category Metafields ensures your products are accurately categorized according to Google’s taxonomy. This improves ad relevance, boosts visibility, and drives more qualified traffic, enhancing store performance significantly.
Dropshee AI's evaluates product descriptions to assign the most accurate Google Product Category, adhering to Google’s taxonomy (e.g., Toys & Games > Educational Toys).
A Real-World Example
Imagine you’re managing a dropshipping store with a diverse range of products like Sensory Skills Busy Boards for toddlers and Soft Bread Gel Pens for various age groups. Optimizing these products for Google Shopping can be a time-consuming and error-prone task.
With Dropshee AI, the process is fully automated:
As shown in the image, Dropshee seamlessly identifies and populates Google Merchant Metafields such as:
- Google Product Category: Automatically categorizes products like “Educational Toys” and “Pens.”
- Color and Size: AI extracts this data from product variants and descriptions, e.g., “Apricot” for a Busy Board and “140mm” for Gel Pens.
- Age Group and Gender: Detects the intended audience, like “Toddler” and “Kids,” ensuring accurate targeting.
This automation not only saves hours of manual work but also ensures compliance with Google Merchant requirements, boosting product visibility and ad performance.